Episode 204: The Future of Publishing—Online and Off

Episode 204 originally broadcast on May 02, 2009

Jason Pontin, editor-in-chief and publisher of M.I.T.’s Technology Review, is a font of technology information and where that information is headed. Russ visits with the intriguing Mr. Pontin who looks back on a fascinating career path, and makes valuable observations on entrepreneurship, technology and publishing. Then, flash back with Christian Thilmany, a user experience architect for Microsoft’s developer and platform evangelism team who introduces BizSpark, Microsoft’s FREE program to get startups off the ground.

School of Business 05/02/09

Russ and John present fresh stuff for the innovators who should just keep their heads down. Includes: BusinessMakers Quote of the Week—wise words from Samuel Goldwyn; This Week in Business History includes moments from our collective past, such as the sale of Manhattan, the launch of Good Housekeeping magazine, the Galveston hurricane of 1900, Joseph Stalin becomes premier of Russia, Mad Magazine debuts and IBM releases DOS; Navigating Business Jargon—acronyms, technospeak and trendy new stuff that don’t always make John look very good; and Dumbest Moments in Business History—a dot-com runs out of money before it is launched.

Jason Pontin, Technology Review

Russ visits with the editor-in-chief and publisher of the Technology Review, a publication of M.I.T. and, founded in 1899, the world’s oldest technology magazine. Pontin believes that, while print publications may not be sustainable in today’s marketplace, online publications have not yet figured out how to update the income stream. Pontin, who looks back on a fascinating career path, makes valuable observations on entrepreneurship, technology and publishing. He also introduces future subscription options for readers of the publication and explains how the online social networks and advertising will participate in the magazine’s content.

Flashback - Christian Thilmany, Microsoft Corp.

Christian Thilmany is a user experience architect for Microsoft’s developer and platform evangelism team. In this segment, Russ and Thilmany discuss BizSpark, Microsoft’s new program to get startups off the ground by providing free access to software, product support and visibility through a profile database. (How cool is that?!) BizSpark enables software startups to leverage the power of Microsoft development and platform technologies. The BizSpark network includes angel investors, and product support from Microsoft and a startup incubator community. Thilmany has events scheduled in Dallas, Los Angeles and other locations. If you have a software startup, well, you should hear this.

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