Episode 199: The Business of Marketing Yourself!

Episode 199 originally broadcast on March 28, 2009

What’s the best defense in a tough economy? A good offense. This week’s Featured Guest is Giovanni Gallucci, social media ninja, thought leader, and guru of online buzz marketing. Then, “flashback” with Russ as he interviews the wonderful Phil Morabito, founder of Pierpont Communications.

School of Business 03/28/09

Russ and John present the show for the entrepreneurs who will save us… that is, if the government leaves them ALONE! Includes: BusinessMakers Quote of the Week—timely words from economist Don Boudreaux; This Week in Business History includes corkscrews, Billy Beer, Alaska, the Eiffel Tower, and, hey, April Fool’s Day; Navigating Business Jargon—acronyms, technospeak and new stuff; and Dumbest Moments in Business History—Americans like big cars.

Giovanni Gallucci, Social Media Consultant

Russ visits with social media ninja, thought leader, and guru of online buzz marketing Giovanni Gallucci. Gallucci says he became a self-employed so consultant because he hates working with people—a common, entrepreneurial trait. In his “tech life” 15 years ago, Gallucci built search engines, communications platforms and bulletin boards for large companies. His technical background gave him an instinct to more efficiently manipulate the search engines. Then, when social media became popular, Gallucci’s future became crystal clear. He is REALLY good at online marketing and social media and he’s willing to share! Gallucci gives us the basics of SEO (Search Engine Optimization) and offers valuable tips for online marketing. This interview is like FREE consulting!

Flashback - Phil Morabito of Pierpont Communications, Inc.

Phil Morabito founded Pierpont Communications in 1987, and today offers strategic services in public relations, investor relations and marketing. Morabito has a message for all of us: What’s the best defense in a tough economy? A good offense. Market hard! Turn up the volume! Be visible when others aren’t. When the market drops, get out there and get closer to your customers. Many companies don't realize that their marketing budget will go a lot further and create much more buzz in a down market. As the competition pulls back, you should become much more aggressive. It’s worked for him. Morabito has grown his company to one of the largest communication firms in the Southwest, with locations throughout the entire State of Texas.

PKF Texas: The Entrepreneur’s Playbook® - Back to Basics

What is your company’s sustainable competitive advantage? What are your core market segments? Do you know the answers to these questions? Greg Price suggests that a Back to Basics analysis can bring new focus to your company.