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PKF Texas: The Entrepreneur’s Playbook® - Business Insight

What effects does technology have on decision-making.

Greg Price

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The quality and timeliness of business decision-making depends on insights gained from the available information. Greg Price offers insight to technology and its effect on decision-making.

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Greg: This is Greg Price, with PKF Texas’ Entrepreneur’s Playbook. The quality and timeliness of business decision making depends on the insights drawn from the oceans of information available. Today’s technology challenge is no longer opening access to information; rather, it is opening access to insight. When you and your organization can anticipate change, rather than simply reacting to it, you have mastered Insight from Complexity.

Microsoft recently indicated that gaining insight from increasing amounts of data can be categorized into the following three broad steps:

  1. Finding the sources of insight. Identifying the components of the ever rich data environment that will unlock patterns of behavior that reveal new opportunities.
  2. Moving from insight to action. Visualizing data to spot trends, listening to customers for insight and feedback. Collaboration with colleagues and partners to make sure value is achieved.
  3. Staying productive in an information rich environment. Managing content, context and contracts; dealing with interruptions; and keeping data up to date.

We will have additional comments on Business Insight in the next few weeks. To read and comment on The Entrepreneur’s Playbook, visit my blog fromgregshead.com. PKF Texas – The Fit That’s Right.

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