March 2009 Archives

School of Business 03/28/09

Interviewer: Russ Capper, John Beddow | Guest: The BusinessMakers | Episode: 199 | Date: March 28, 2009

Russ and John present the show for the entrepreneurs who will save us… that is, if the government leaves them ALONE! Includes: BusinessMakers Quote of the Week—timely words from economist Don Boudreaux; This Week in Business History includes corkscrews, Billy Beer, Alaska, the Eiffel Tower, and, hey, April Fool’s Day; Navigating Business Jargon—acronyms, technospeak and new stuff; and Dumbest Moments in Business History—Americans like big cars.

Flashback - Phil Morabito of Pierpont Communications, Inc.

Interviewer: Russ Capper | Guest: Phil Morabito | Episode: 199 | Date: March 28, 2009

Phil Morabito founded Pierpont Communications in 1987, and today offers strategic services in public relations, investor relations and marketing. Morabito has a message for all of us: What’s the best defense in a tough economy? A good offense. Market hard! Turn up the volume! Be visible when others aren’t. When the market drops, get out there and get closer to your customers. Many companies don't realize that their marketing budget will go a lot further and create much more buzz in a down market. As the competition pulls back, you should become much more aggressive. It’s worked for him. Morabito has grown his company to one of the largest communication firms in the Southwest, with locations throughout the entire State of Texas.

Giovanni Gallucci, Social Media Consultant

Interviewer: Russ Capper | Guest: Giovanni Gallucci | Episode: 199 | Date: March 28, 2009

Russ visits with social media ninja, thought leader, and guru of online buzz marketing Giovanni Gallucci. Gallucci says he became a self-employed so consultant because he hates working with people—a common, entrepreneurial trait. In his “tech life” 15 years ago, Gallucci built search engines, communications platforms and bulletin boards for large companies. His technical background gave him an instinct to more efficiently manipulate the search engines. Then, when social media became popular, Gallucci’s future became crystal clear. He is REALLY good at online marketing and social media and he’s willing to share! Gallucci gives us the basics of SEO (Search Engine Optimization) and offers valuable tips for online marketing. This interview is like FREE consulting!

PKF Texas: The Entrepreneur’s Playbook® - Back to Basics

Interviewer: Greg Price | Guest: Greg Price | Episode: 199 | Date: March 28, 2009

What is your company’s sustainable competitive advantage? What are your core market segments? Do you know the answers to these questions? Greg Price suggests that a Back to Basics analysis can bring new focus to your company.

PKF Texas: The Entrepreneur’s Playbook® - Sources of Insight

Interviewer: Greg Price | Guest: Greg Price | Episode: 198 | Date: March 21, 2009

In nearly every field, technology offers a wealth of business and consumer insight. The trick is to use this information to form effective business insight. Greg Price provides nine sources of insight into your business, customers and the world.

WebXtra - Steve Latham

Interviewer: Russ Capper | Guest: Steve Latham | Episode: 198 | Date: March 21, 2009

Russ continues his visit with the founder of online marketing agency Spur Interactive. In this segment, Latham talks about the effectiveness of the social media sites. The online advertising landscape changes so quickly over time, in terms of competition, cost per click/lead, search engines and site effectiveness, that strategies must be evaluated and adjusted almost constantly.

WebXtra - Brenden Macaluso

Interviewer: John Whiteside | Guest: Brenden Macaluso | Episode: 198 | Date: March 21, 2009

John Whiteside continues his interview with Brenden Macaluso, the designer of a sustainable desktop computer made of recyclable cardboard. In this segment, Macaluso talks about the process of building a computer from cardboard and glue. Macaluso is stressing sustainability; he wants people to rethink the process of manufacturing an item that will be obsolete and replaced in three to five years.

Steve Latham of Spur Interactive

Interviewer: Russ Capper | Guest: Steve Latham | Episode: 198 | Date: March 21, 2009

Russ visits with Steve Latham, founder of online marketing agency Spur Interactive. Latham advises clients on using the internet to grow their business, build their brand or generate leads. Latham helps determine the most effective approach for an online strategy and then measures and assesses performance results. Latham discusses the different skill sets that help to maximize a company’s presence on the web, and why an online marketing agency can be so important.

Brenden Macaluso, Recompute

Interviewer: John Whiteside | Guest: Brenden Macaluso | Episode: 198 | Date: March 21, 2009

John Whiteside visits with Brenden Macaluso, the designer of a sustainable desktop computer made of recyclable cardboard. Cardboard has a higher flashpoint than plastic, it provides its own ventilation and disposal of parts such as toxic circuit boards is faster and simpler. Macaluso’s creation is part of a complete package: this computer was constructed from recyclable cardboard in a simplified manufacturing process that lets users include only those parts that they need based on their own usage patterns, and it allows more efficient disposal of obsolete parts. Macaluso is stressing sustainability; he wants people to open the book and rethink the process of manufacturing an item that will be obsolete and replaced in three to five years.

Flashback - Bruce Blausen of Blausen Medical Communications Inc.

Interviewer: Russ Capper | Guest: Bruce Blausen | Episode: 198 | Date: March 21, 2009

Russ flashes back to Episode 163 and his interview with Bruce Blausen, a talented illustrator who founded and built a global medical services operation. Blausen started Blausen Medical Communications in 1991, producing medical and scientific animation and illustration. As demand grew and media technology became more sophisticated, additional services and divisions were launched. Over time, as websites became more common, downloads happened faster and consumer desire for medical information became more prevalent, Blausen Medical’s library grew to be the largest in the world with more than 7,000 animations and 12,000 illustrations. In this segment, Blausen remembers the early days of his company, the education he pursued in order to become a medical illustrator, the passion of growing his company and being able to “give back.”

Showing 1 - 10 of 23 Interviews | Page 1 of 3

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