PKF Texas: The Entrepreneur’s Playbook® - Making IT Investments

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Greg Price
Episode: 212
June 27, 2009

Summary:

Studies show that companies that reprioritize—not just cut back on—their projects and technology spending now will emerge stronger from the economic downturn. Greg Price offers ways to make your company stronger today AND tomorrow.

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Greg: This is Greg Price with PKF Texas' Entrepreneur's Playbook. Recent studies by several outstanding research firms like: Forrester Research, McKinsey & Company and MIT have found that spending wisely in today's economy will have significant paybacks to the Companies that can choose their projects wisely. In fact McKinsey's survey of 1,000 mostly global companies that weathered the 1990-1991 global recession, emerged from the recession as winners based upon a refocus of their spending, not just cutting it.

The McKinsey survey showed that the successful companies actually spent more in IT, SG&A and Advertising. And recent research by MIT Professor Erik Brynjolfsoon also indicates that organizations wishing to climb the productivity curve understand the importance of IT in the future.

Learning to do more with less, using technology to leverage personnel and provide greater coverage of expertise can bring positive results to your financial success. If you can reprioritize your spending, you will see gains in the turnaround and excellent your business immediately.

To read and comment on the PKF Texas' Entrepreneur's Playbook, visit my blog, fromgregshead.com. PKF Texas – The Fit That's Right!