Summary:
Russ flashes back to his visit with the founder of Pierpont Communications. Morabito has a message for all of us: What’s the best defense in a tough economy? A good offense. Market hard! Turn up the volume! Be visible when others aren’t. When the market drops, get out there and get closer to your customers. As the competition pulls back, you should become much more aggressive. It’s worked for him. Morabito has grown his company to one of the largest communication firms in the Southwest, with locations throughout the entire State of Texas.
