Episode 210: Growing Your Company in a Down Economy

Episode 210 originally broadcast on June 13, 2009

The BusinessMakers present Steve McKee, founder of McKee Wallwork Cleveland and author of “When Growth Stalls: How It Happens, Why You’re Stuck and What to Do About It.” Fear is the greatest obstacle. Then we flash back to a visit with Phil Morabito, founder of Pierpont Communications. Market hard! Turn up the volume! And be visible when others aren’t.

School of Business 06/13/09

Russ and John begin the fifth year of shows presented for our make-it-happen BusinessMakers, the entrepreneurs who keep it all moving. Includes: BusinessMakers Quote of the Week—a truism from media executive Robert W. Sarnoff; This Week in Business History includes such diverse topics as the Magna Carta, Waterloo, sandpaper, Oracle, “potatos” and the white Bronco; Navigating Business Jargon—acronyms, technospeak and trendy new stuff; and Dumbest Moments in Business History—Washington’s new branch of government: the Czar Branch.

Steve McKee, McKee Wallwork Cleveland

Esther Steinfeld visits with Steve McKee, the founder of marketing communications firm McKee Wallwork Cleveland. McKee’s book, “When Growth Stalls: How It Happens, Why You’re Stuck and What to Do About It,” is a story of lessons learned and lessons applied. McKee works with clients who are trying to find “their brand voice,” but are stalled. Fear, he says, is the greatest obstacle to growth.

Flashback - Phil Morabito, Pierpont Communications

Russ flashes back to his visit with the founder of Pierpont Communications. Morabito has a message for all of us: What’s the best defense in a tough economy? A good offense. Market hard! Turn up the volume! Be visible when others aren’t. When the market drops, get out there and get closer to your customers. As the competition pulls back, you should become much more aggressive. It’s worked for him. Morabito has grown his company to one of the largest communication firms in the Southwest, with locations throughout the entire State of Texas.

PKF Texas: The Entrepreneur’s Playbook® - Change in IT Thought Leadership

Do you periodically refocus your IT spending? You should. Greg Price reveals a case study to illustrate how a fresh look can keep you from becoming entrenched in your existing processes.