PKF Texas: The Entrepreneur’s Playbook® - Word on Your Brand

Be sure you are aware of what people are saying about your brand.

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Greg Price
Episode: 214
July 11, 2009

Summary:

Are you aware of what people are REALLY saying about your company? Greg Price gives tips for using online services and tools to gain insight about your marketplace and to manage positive—and negative—communications.

Full Interview text

Greg: This is Greg Price with PKF Texas' Entrepreneur's Playbook Are you aware of what people are saying about your company and your brand when you're not "in the room?" With the proliferation of online communication, how are you keeping track of what is being said about your company?

The days of relying solely on a news clipping service are over. By using tools like Google Alerts, you can have a report of online mentions about your company delivered to your inbox every morning. It's also a good way to track trends and gain competitive intelligence. Searching for your company on sites like Twitter or BlogPulse.com are also ways to gauge online conversations about your company that you may not be aware of. Traditional wire services, like PR Newswire, offer online media monitoring as well.

By monitoring what is being said about your company, you can develop a process to promote the positive and manage any negative communication. To read and comment on the PKF Texas' Entrepreneur's Playbook, visit my blog, fromgregshead.com. PKF Texas – The Fit That's Right!