Russ: Good morning! This is The Businessmakers Show, heard here and online at thebusinessmakers.com. And this is that show about innovators and entrepreneurs, the ones that most positively affect our lives.

John: You're right, Russ. These are the artists and, I would say, the athletes of the free enterprise system. They're the ones that provide the energy into these companies, which later translates itself into the energy of the economy.

Russ: You bet.

John: It's not the government. It's not government services or government plowing money back into the economy that's going to bring us back. It's the entrepreneurial spirit and can-do attitude.

Russ: You bet! And speaking of athletes, one week ago today, you were in Tampa Bay, Florida. Right? For a little athletic show.

John: Yeah. A little athletic exhibition.

Russ: Yeah. Quite an exhibition, as a matter of fact.

John: Yeah. My beloved Pittsburgh Steelers eked out a very thrilling victory against the Arizona Cardinals.

Russ: I bet it was great to be there.

John: Yeah. It was fun. Yeah.

Russ: Okay, and here's our lineup for this morning. First up, for the AFLAC Business Makers Flashback, earlier this week, I sat down and visited with Earl Littman, the founder and CEO of POP Broadcasting, POP standing for "point of product broadcasting." And, then, for our feature guests segments. First up, Katie Laird will be in the studio to talk about the upcoming Mom 2.0 Summit scheduled for February 19 through February 21, and she's going to be joined by entrepreneurs and mompreneurs, Carrie Puccini of OpMom and Laura Mays of Kurtsey. And this promises to be a lively session. And then, for our second featured guest segment, we're going to share my visit with Tim Walker, analyst with Hoover's, who is an authority of social media, and he's going to be talking about benefiting your business with Twitter. But first... That's right. It's time for the BusinessMakers School of Business. And this is not your business-as-usual school.

John: Russ, I think we need to tell our listeners something new about the School of Business.

Russ: What's that?

John: The School of Business, the complete lecture series, is available on the Web. So, those of you out there that really like the School of Business and want to learn more, just listen to it on the Web at the thebusinessmakers.com.

Russ: That's right. And we kick it off with the quote of the day.

John: Quote of the day.

Russ: And this morning, we're going to be quoting John Kenneth Galbraith.

John: Oh yeah. Him.

Russ: And here it is.

John: Okay.

Russ: "There are times in politics when you must be on the right side and lose." Kind of cool, right?

John: Yeah. Some famous presidential candidate said "I'd rather be right then President."

Russ: Right. And that brings us to this week in business history. What happened during this February week in business history?

John: Actually, we have a couple of dumb moments in history, too.

Russ: Cool.

John: So, this is great.

Russ: Cool.

John: First one. Right off the bat. This week in business history, in 1861, the Confederate States of America organizes in Montgomery, Alabama.

Russ: All right.

John: That's a dumb moment.

Russ: Yeah, it is. I guess it is, in retrospect.

John: Look what resulted-600,000 soldiers die-

Russ: Right.

John: -on both sides-

Russ: Right.

John: -and the entire Southern economy is devastated.

Russ: Right.

John: Destroyed.

Russ: Right. That's a dumb moment.

John: That's a pretty dumb moment.

Russ: Okay. All right.

John: Okay. 1895, volleyball was invented by a guy named W.G. Morgan in Massachusetts.

Russ: Wow! I wonder if he envisioned beach volleyball with girls playing in bikinis now.

John: Well, they didn't have bikinis back-

Russ: That's probably right.

John: -in those days., but volleyball's a pretty interesting game.

Russ: Man! It's incredible.

John: I always enjoyed playing it.

Russ: Well, I do, too, and boy, you watch the real sport, indoor version, on the Olympics. Man!

John: Yeah.

Russ: It is serious volleyball.

John: It's very serious.

Russ: Yeah.

John: It's not just a fun and games thing.

Russ: Yeah. Course, beach volleyball is pretty serious, too.

John: Yeah.

Russ: Yeah. It's just a completely different game, though, with just two people.

John: Yeah. Because, half-naked people are out there playing it.

Russ: That's right.

John: All right.

Russ: Okay.

John: Okay. 1895, this week in business history, the moving picture projector was patented.

Russ: Wow!

John: You know, I'm glad we're talking about this.

Russ: Okay.

John: Because everybody talks about movies.

Russ: Right.

John: Just because they were able to take the photographs, like in stop-motion-

Russ: Right.

John: -and combine them, run them by your persistence of vision-

Russ: Right.

John: -makes you think like they're actually moving.

Russ: Right.

John: You needed something to project all that.

Russ: Yeah.

John: Without the moving picture projector-

Russ: Right.

John: -the moving picture business would-

Russ: That's right. That's right.

John: -never get off the ground. Okay, this week in business history, in 1931, James Dean was born-

Russ: Wow!

John: -in Marion, Indiana. He had 3 great movies and died.

Russ: Okay. So, he would be 77 now.

John: That's right.

Russ: But he died, like, when he was 21 or something.

John: Right. He has a car crash.

Russ: Yeah. Sheesh.

John: Okay. This week in business history, in 1940, Hey, we've got another Glenn Miller hit! We talked about that. Was it last week-

Russ: Yeah!

John: -or the week before?

Russ: Well, I think we've talked about him a lot.

John: Okay. In the Mood hits number one, and then, two years later, he's awarded the first ever gold record for selling one million copies of Chattanooga Choo Choo.

[Music: "In The Mood"]

John: This week in business history, in 1942, that's six years before I was born, Carol King, a pianist and singer and a songwriter. She sang a lot of the songs that she wrote, and so did-

Russ: Oh yeah!

John: -so did a lot of other people.

Russ: Yeah. Tapestry. Yeah.

John: Tapestry album.

[Music: "I Feel The Earth Move"]

Russ: She is turning 66 this week. Yeah. Cool.

John: All right. In 1943, this week in business history, shoe rationing begins in the US. Where a person could purchase up to three pairs of shoes.

Russ: Whoa!

John: In, I guess, a year.

Russ: Now, that's a little weird that they would control that.

John: Well, I know. Well, it's World War II, you know.

Russ: Yeah. Yeah.

John: And they were making boots and stuff for the military.

Russ: Three pairs is enough for me!

John: All right. This week in business history, in 1949, Arthur Miller, probably one of the most tedious playwrights ever to come down the pike.

Russ: Well, what happened this week?

John: Well, Oh, I'm sorry. Death of a Salesman-

Russ: Ahh!

John: -opens at the Morosco Theater in New York City. You know, it was just a tedious, you know, negative-

Russ: Did you see that one?

John: I saw it on TV once.

Russ: Yeah.

John: Dustin Hoffman played Willy Loman.

Russ: Okay. Yeah.

John: And, it just gives salesmen a bad name.

Russ: Yeah. Well, wasn't he, like, at the end of his career and couldn't supply for his family any more and stuff.

John: Willy Loman?

Russ: Yeah.

John: Yeah.

Russ: Yeah.

John: It was just very negative. Anyway, this week in business history, the McGuire sisters Sincerely single goes from number one and stays number one for ten weeks.

[Music: "Sincerely"]

John: Remember the McGuire sisters?

Russ: Yeah, and I remember Sincerely, too.

John: Well, I remember Phyllis McGuire, who had this affair going with the big Chicago gangster.

Russ: Oh, wow! I didn't know that.

John: Yeah. Right. Okay, this week in business history, in 1962, President Kennedy begins the blockade of Cuba, and the United States bans all Cuban imports and exports.

Russ: Oh, wow! So, that would have been the beginning of the end of Cojibas coming into the US.

John: Well, and anything else.

Russ: Yeah. Right. Right.

John: Well, I think President Kennedy was able to get-

Russ: He could still get some Cojibas!

John: Yeah. I'm sure.

Russ: He was okay.

John: Yeah.

Russ: Okay.

John: Not the first time that cigars have been used in the White House.

Russ: That's right.

John: All right. This week in business history, in 1964, is a birthday of Sarah Palin, the governor of Alaska.

Russ: So, this week, she's, what, 44.

John: Uh huh (positive).

Russ: Wow! Happy birthday, Sarah.

John: Happy birthday, Sarah. All right. Okay. This week in business history, one of the worst songs I think ever recorded in 1968.

Russ: Uh oh. You got to tell us what it is.

John: Yeah. It's called Spooky by the Classics IV.

Russ: Great song!

John: Okay. Okay. Don't-I hope we don't play this song. Oh, no. Oh, geez.

[Music: 'Spookey']

John: Okay. Stop. Right now. Let's go on. Okay. In 1969, this week in business history, the world's largest airplane at the time, the Boeing 747, makes the first commercial flight.

Russ: Man, that was so impressive back then. You know, like, the cabin was two stories.

John: Yeah. Very nice.

Russ: Cool.

John: Okay. This week in business history, in 1971, the NASDAQ stock market index debuts.

Russ: Wow! That was the first electronic stock market and has done quite well.

John: Yeah.

Russ: It continues to grow, big time, man.

John: Right.

Russ: Big time.

John: Uh huh (positive). Yeah. Bernie Madoff ran that thing for a while.

Russ: Yeah. He did.

John: Look how he turned out.

Russ: That's right.

John: Okay. This week in business history, in 1971, golfing Vice-President Spiro Agnew, Vice-President under Richard Nixon-

Russ: For a while.

John: For a while. Hits two tee shots into the crowd, injuring two people.

Russ: That seems like a typical Spiro Agnew event. I mean-

John: Hey, look! He's at a golf tournament-

Russ: Yeah.

John: A lot of people-

Russ: Yeah.

John: Okay. Following him around-

Russ: Yeah.

John: On both sides of the fairway-

Russ: Yeah.

John: Hundreds of people. The average golfer is going to hit a slice or a hook.

Russ: Yeah.

John: Yeah. This week in business history, 1980, the Apollo Computer incorporated.

Russ: Wow! That was a major success story. They were one of the big UNIX work stations. I think, actually, launched before Sun and were leading the world for a long time. Eventually, they were acquired by HP.

John: And UNIX has been around a long time before Apollo.

Russ: Oh, yeah.

John: Because, the Emperor of China-All of the Chinese emperors have UNIX.

Russ: That's true.

John: And even the Egyptian Pharoahs had it.

Russ: They had UNIX. Yeah! It's been around forever.

John: Yeah. Okay. All right. This week in business history, in 1989, in order to gain deregulation, World Wrestling Federation admits pro wrestling is an exhibition and not a sport in a New Jersey court.

Russ: So they actually admitted it.

John: They actually admitted it.

Russ: Yeah. They had to.

John: But do not mistake the fact that, just because these fights are fixed, these guys don't take a tremendous beating.

Russ: Well, I saw the movie, The Wrestler.

John: You saw the movie, The Wrestler?

Russ: Yes! Yeah. And man, he's actually cutting himself in some of the matches so that he bleeds more.

John: Oh, yeah.

Russ: So, they definitely take a beating.

John: 1990, this week in business history, the USSR Communist Party agrees to allow opposition political parties.

Russ: Do you think they were faking that?

John: No, because it fell apart pretty quickly.

Russ: That's right. The minute they did it, it was all over. Right?

John: Yeah.

Russ: Yeah.

John: Yeah. There's some opposition parties trying to organize in Venezuela.

Russ: Right.

John: Because, Chavez wants to be dictator-

Russ: Right.

John: -for life down there.

Russ: Right. And they're having trouble. Right? Organizing?

John: Well, we predicated that, it's a disaster down there.

Russ: Yep.

John: This week in business history, in 1993, GM sues NBC, successfully I might add, alleging that their Dateline NBC program had rigged two truck crashes to show that the pickup trucks manufactured from 1973 to 1987 were prone to fires.

Russ: That was unbelievable!

John: They manufactured the incident. Actually staged it.

Russ: I saw the Dateline show, and then I saw, kind of, the rebuttal. They put those little model rocket engines-

John: Yeah. Those ignite the fuel tanks.

Russ: Yeah. Yeah. To light it up. It's like "Watch everybody." This thing just rolls over and explodes, and that hacked me off!

John: That's not all. You, personally, experienced how corrupt and incompetent the media is when 60 Minutes did a story on your company.

Russ: Oh yeah. I've felt it before. For sure.

John: You felt it.

Russ: Yeah.

John: That Leslie Stahl knew nothing about anything.

Russ: That's right.

John: Okay. She just sounds good on television.

Russ: That's right.

John: Last, but not least, this week in business history, in 1999, President Bill Clinton is acquitted by the United States Senate in his impeachment trial.

Russ: What a memorable event that was.

John: Some people were surprised because the Republicans had control of the Senate.

Russ: Right.

John: Although it takes a huge majority to impeach a President.

Russ: Right.

John: But, I was thinking these Senators were probably sitting around smoking cigars one night, and they were probably looking at each other thinking, "You know, if we convict this guy-

Russ: Yeah.

John: -and remove him from office we've got Al Gore to deal with."

Russ: So, you think that was the motivation?

John: Hey, look, I think Obama's thinking "I've got to stay safe because I cannot have Joe Biden take over as the Chief Executive Officer of the United States."

Russ: There you go.

John: All right.

Russ: All right! Incredible history lesson! Good job!

John: All right.

Russ: All right. And that brings us to navigating business jargon. This is our vocabulary lesson, where we try to keep and make sure all of our listeners are up-to-date on the new jargon that's being spoken out there.

John: Attention BusinessMakers Radio Audience. The following is a public service announcement about intergrating new modern jargon into your personal vocabulary. Number one, it is dangerous to hear these words, then run out and use them in public or at home without practicing its use. Two, be careful at home, you do not want to mess up your home life through jargon abuse. Three, the best way to learn how is to practice, practice, practice. Say the words a hundred times in the mirror. Use it in a sentence all one hundred times. And the repeat often. Fourth, then it is safest to use them in public where there is heavy drinking, although use the word early in your drinking. Five, then when you feel comfortable, and only then, would you have mastered the jargon or techno-speak, that you would feel comfortable in its use. Again, this has been a public service announcement for listeners of The BusinessMakers Radio Show.

Russ: Okay. The way that we do this is in a contest format. John has no idea what word I've chosen.

John: Well, I have to agree with you on that.

Russ: And I say the word and he gives his best shot at it. It's going to be challenging. And here it is. It's a noun. You ready?

John: That means it's a person, place, or thing.

Russ: Yes it is.

John: Okay.

Russ: Nerdistan.

John: Nerdistan.

Russ: Yeah.

John: Okay. We all know what nerds are.

Russ: Right.

John: They're kind of dorky, uncouth.

Russ: Yeah, but smart.

John: Well, some are.

Russ: High-tech.

John: Just because a guy's a nerd-

Russ: I'm trying to help you.

John: -doesn't mean he's smart.

Russ: I'm trying to help you.

John: Because a lot of people who are cool or witty and urbane are completely stupid.

Russ: Yeah. Okay. All right. All right.

John: You can't judge a book by it's cover.

Russ: All right. All right.

John: Stan is a country.

Russ: Yeah.

John: Nerdistan.

Russ: Yeah.

John: So, that's a country of nerds.

Russ: I'm going to give you a winner award on this one. What it really is, it's a neighborhood or a community where a disproportionate number of the residents work in high-tech industries, and they're nerds.

John: Oh.

Russ: Up next dumbest moments. Do you have a good dumb moment for us?

John: Yeah. The iPhone.

Russ: Yeah.

John: You know, the iPhone comes out and a lot of non-Apple software-

Russ: Oh, yeah.

John: -companies, you know, did a lot of the applications for it.

Russ: They're real proud of that.

John: And they're real proud of it.

Russ: Cool programs. Don't cost much at all.

John: They don't cost much at all, but one sneaks in, and it's called the I Am Rich Screensaver. It's just a screensaver.

Russ: Yeah.

John: That's all it is, and it's a glowing, red jewel. That's you screensaver for $999.99.

Russ: So, it actually was on iPhone apps.

John: That's right. You know, the application was available for sale, but the real losers-

Russ: Yeah.

John: -was not Apple, although they had some 'splaining to do on that one.

Russ: Yeah.

John: But, there were about 8 people who actually bought that. $999.

Russ: We need to find those people and get them on this show, man.

John: I know.

Russ: I think they'd be great guests. And before we wrap up The BusinessMakers School of Business, it's going to be time for that very popular PKF Texas Entrepreneur's Playbook.

John: I know. There he is.

Russ: There he is.

John: He is so prompt.

Russ: He is. So, let's welcome Greg Price on the piano.

Russ and John: A one, and a two, and a...

[PKF Entrepreneur's Playbook]

Russ: And that wraps up The BusinessMakers School of Business. Stay tuned in for the AFLAC BusinessMakers Flashback, when we flash back to earlier this week, when I visited with Earl Littman, the founder and CEO of POP Broadcasting. And, then, for our featured guest segment, Katie Laird's going to come in and be joined with Carrie Puccini of OpMom and Laura Mays of Curtsey, and they're going to talk about the Mom 2.0 Summit. And, then, for our second featured guest this morning, we're going to roll back to earlier this week, when I sat down with Tim Walker, analyst with Hoover's. You're listening to The BusinessMakers Show, heard here and online at thebusinessmakers.com.