Episode 220: Surviving in a Tough Market

Episode 220 originally broadcast on August 22, 2009

Russ interviews America’s “small business person’s advocate.” Victor Cheng’s book, The Recession Proof Business, includes stories from and about companies that have survived economic downturns. Cheng offers observations on what went wrong, and he offers new guidelines for surviving in today’s marketplace. Then, flash back to an interview with Don Minnick, Interpersonal Skills Laboratory. In this segment, Minnick discusses ways to make yourself indispensible and offers tips to increase your security during a layoff in the workplace.

School of Business 08/22/09

Russ and John present the show about the innovators, the entrepreneurs and the white knights who are keeping our economy going. Includes: BusinessMakers Quote of the Week—intellectual observation from newscaster Dan Rather; This Week in Business History includes the eruption of Mt. Vesuvius, potato chips, oil and Michael Oxley; Navigating Business Jargon—acronyms, technospeak and trendy new stuff; and Dumbest Moments in Business History—a citizen files an expensive complaint.

Victor Cheng - Author & America’s Small Business Coach

Victor Cheng’s book, The Recession Proof Business, includes stories from and about companies that have survived economic downturns. Cheng believes that the biggest challenge to small business is letting go of the old business techniques that no longer work. Cheng offers observations on what went wrong, and he offers new guidelines for surviving in today’s marketplace. Russ interviews America’s “small business person’s advocate.”

WebXtra - Victor Cheng

Flashback - Dr. Don Minnick, Interpersonal Skills Laboratory

Russ flashes back to an interview with Don Minnick, Interpersonal Skills Laboratory. In this segment, Minnick discusses ways to make yourself indispensible and offers tips to increase your security in the workplace during a layoff. It never hurts to multiply your options.