Episode 171: Branding and Marketing with Social Media

Episode 171 originally broadcast on September 13, 2008

The School of Business for September 13, 2008

Russ and John present the abnormal and superlative school for the artists and athletes who do the heavy lifting. Includes: BusinessMakers Quote of the Week - wise words from an unknown author (could it be Gene Kelly?); This Week in Business History offers stories from long ago such as the one about an old drinking song that becomes famous, a "toast" to Ed Sullivan, The Twist hits No. 1, The Four Seasons begin a 40-year popularity streak, and Mario runs amok; Navigating Business Jargon - buzzwords, technospeak and disclaimers; and Dumbest Moments in Business History - Oprah snubs a politician.

Katie Laird of Schipul Discusses Branding with Facebook

Russ interviews Katie Laird, strategic advisor to Schipul - The Web Marketing Co. and author of Advantage Point, heard on The BusinessMakers Show. Laird explains the various ways a company can benefit its branding effort through the use of Facebook.

Kelsey Ruger of Pop Labs Discusses New Marketing Tools for Companies

Russ visits with the VP of technology and operations, Pop Labs, and the interactive director for The BusinessMakers Show. Ruger offers the "big picture" perspective of what happens when consumers are given the tools to interact without the traditional parameters. In many ways, it's no longer about the product or service - it's about the experience. Companies can't market the old way anymore; Ruger gives ideas to update your marketing mission.