Episode 171: Branding and Marketing with Social Media
Russ and John present the abnormal and superlative school for the artists and athletes who do the heavy lifting. Includes: BusinessMakers Quote of the Week - wise words from an unknown author (could it be Gene Kelly?); This Week in Business History offers stories from long ago such as the one about an old drinking song that becomes famous, a "toast" to Ed Sullivan, The Twist hits No. 1, The Four Seasons begin a 40-year popularity streak, and Mario runs amok; Navigating Business Jargon - buzzwords, technospeak and disclaimers; and Dumbest Moments in Business History - Oprah snubs a politician.
Russ interviews Katie Laird, strategic advisor to Schipul - The Web Marketing Co. and author of Advantage Point, heard on The BusinessMakers Show. Laird explains the various ways a company can benefit its branding effort through the use of Facebook.
Russ visits with the VP of technology and operations, Pop Labs, and the interactive director for The BusinessMakers Show. Ruger offers the "big picture" perspective of what happens when consumers are given the tools to interact without the traditional parameters. In many ways, it's no longer about the product or service - it's about the experience. Companies can't market the old way anymore; Ruger gives ideas to update your marketing mission.
Russ visits with social media specialist Erica O'Grady. O'Grady name-drops and dishes about politicians who "Twitter," blog and stream; customer service reps who get a second chance; and a friend who gets interviewed on the ABC World News.
Today, communication is key. Katie Laird gives tips to help you improve your communication skills when using email and PDAs.
Greg Price discusses the benefits of using an executive coach.