Episode 178: Blogs Ethics, E-Mail Made Easy, Me Consumers

Episode 178 originally broadcast on November 01, 2008

The School of Business for November 1, 2008

Russ and John present a low-budget show for the economy's athletes who are boot-strapping. Includes: BusinessMakers Quote of the Week - words of inspiration from billionaire Warren Buffett; This Week in Business History includes mega-tons of stuff: a thermo-nuclear bomb test, the Wizard of Oz, Lyle Lovett and space dogs; Navigating Business Jargon - acronyms, technospeak and disclaimers; and Dumbest Moments in Business History - Disney threatens Florida daycare centers.

David Wallace, Author

Should bloggers be held accountable for the information they spread? If so, who should set the standards? David Wallace, a public servant, discovered blogging while serving on various security and safety task forces. In the process, he became acutely aware of one of our newest virtual challenges: Internet safety. His new book, One Nation Under Blog: Forget the Facts: Believe What I Say, examines anonymity and, hence, the lack of accountability of bloggers on the Internet.

Mark Schmulen & David Lyman of NutshellMail.com

Russ and Erica O'Grady visit with the co-founders of NutshellMail, a free, Web-based service that lets users access, manage and monitor email and social networking accounts through any mailbox without compromising corporate security. Nutshell recently launched its invite-only beta and currently has 1500 users.

Flashback - Trae Nickelson of YouData

Russ and Erica O'Grady visit with YouData co-founder Trae Nickelson. YouData allows users to create a profile - a "MeFile" - that defines themselves as a consumer, such as their demographics, likes and dislikes. Nickelson's system lets consumers receive more appropriate ads, and allows advertisers to be more targeted in their efforts.