Episode 143: The Customer Experience and Start Ups

Episode 143 originally broadcast on March 01, 2008

The School of Business for March 1, 2008

Russ and John present the International "NOT Your Business as Usual School" and a curriculum that, well, if WE don't teach it - who will?! Includes: BusinessMakers Quote of the Week - inspiration from German writer Johann Wolfgang von Goethe; This Week in Business History presents bits from the History Channel; Navigating Business Jargon - buzzwords and technospeak that come with a warning label; and Dumbest Moments in Business History - Apple Corp. sends a nasty letter.

Mark Hurst of Creative Good

Mark Hurst founded consultancy Creative Good in 1997. In 1999, InfoWorld magazine named him Netrepreneur of the Year. In 2002, he was named "one of the 1,000 most creative individuals in the U.S." in Richard Saul Wurman's book "1,000." His Good Experience newsletter boasts a worldwide network of subscribers. And he is credited with popularizing the term "customer experience." Kenn Stearns conducts this on-the-road interview with Mark Hurst, founder of online consulting firm Creative Good and author of Bit Literacy: Productivity in the Age of Information and E-mail Overload. The quintessential online experience guru, Hurst bases his consultancy, not on projections and ratios, but on customer needs and responses. A must-hear for anyone who utilizes Internet technology.

Flashback - Guy Kawasaki

Flashback with Russ to June 2007 as he revisits his interview with Guy Kawasaki, founder and managing director of Garage Technology Ventures, an early-stage venture capital firm, and author of several books about entrepreneurism. In this segment, Kawasaki discusses topics included in his essential book The Art of the Start, including the 10-20-30 rule, changing the world and common mistakes made by start-ups.