Summary:
What happens when experimental psychologists get interested in economics? You wouldn't believe it! Russ interviews Dr. Michael Shermer, the founding publisher of Skeptic Magazine and author of The Mind of the Market, a study in behavioral economics and neuroeconomics. Dr. Shermer translates brain research into simple concepts that help explain certain aspects of free market economics. Turns out, a really great transaction - whether you're the buyer OR the seller - can produce the same biochemical rush as sex! And it all relates back to Darwinism, economics and politics!










