Summary:
Flashback to November of 2007 when the BusinessMakers Social Media Expert, Erica O'Grady visited with Lionel Menchaca, "The Dell Blogger" and author of the Direct2Dell blog. In this segment, Menchaca explains how things have changed for the global computer systems manufacturer since launching its transparent communications. Staying genuine is critical, and blogging is not just a marketing tool. For Menchaca, blogging is an "around the clock" initiative.
