David Gumpert of Businessweek.com
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| Guest: David Gumpert | Episode: 092 original broadcast March 10, 2007 |
| Interviewer: Russ Capper | Company: Businessweek.com |
| Location: Studio in Houston, TX | Segment: The Businessmakers |
| Category: Literature | Comments: 0 comments |
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Summary:
David Gumpert, a columnist for Businessweek.com, is also an author of books for the entrepreneur. Gumpert discusses a recent title, Burn Your Business Plan and compares it with another of his books, How to Really Create a Successful Business Plan. Gumpert asserts that, while a business plan may be a central focus for any fledgling operation, it's not the most important task at hand.









