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David Gumpert of Businessweek.com

Summary:

David Gumpert, a columnist for Businessweek.com, is also an author of books for the entrepreneur. Gumpert discusses a recent title, Burn Your Business Plan and compares it with another of his books, How to Really Create a Successful Business Plan. Gumpert asserts that, while a business plan may be a central focus for any fledgling operation, it's not the most important task at hand.

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