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John Moore of Brand Autopsy

Summary:

Hear John Moore talk about the do's and don'ts of traditional marketing for both Starbucks and Whole Foods, and how both of these premier companies "changed the world" in their respective areas. Listen to his observations on: the social media mistake by Walmart, the importance of being transparent in the new world, the correct way that JetBlue handled a major mistake and the right way to recruit by selecting passion over experience.

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