Episode 106: Market Your Brand Correctly

Episode 106 originally broadcast on June 16, 2007

School of Business for June 16, 2007

Quote of the Week, This Week in Business History, The PKF Entrepreneur's Playbook, Navigating Business Jargon, and Dumbest Moments.

John Moore of Brand Autopsy

Hear John Moore talk about the do's and don'ts of traditional marketing for both Starbucks and Whole Foods, and how both of these premier companies "changed the world" in their respective areas.

WebXtra - John Moore

Flashback - John Moore

Listen as The BusinessMakers "on the road" correspondent Erica O'Grady interviews John Moore, founder of Brand Autopsy and Author of Tribal Knowledge.