Episode 134: Branding is Important to Products and Cities

Episode 134 originally broadcast on December 29, 2007

The School of Business for December 29, 2007

Russ and John present curriculum that provides real-world learning opportunities for the creators and athletes of our free enterprise system. Includes: BusinessMakers Quote of the Week - wisdom from operatic great Beverly Sills; This Week in Business History presents big shot week; History of Route 66 finds Todd & Buzz with scientist Leslie Nielsen; Navigating Business Jargon - buzzwords and technospeak to be used outside the home; and Dumbest Moments in Business History - PointCast declines an offer from News Corp.

Dave Thompson & Randy Twaddle of ttweak

Erica O'Grady visits with Dave Thompson and Randy Twaddle, founders of ttweak, a multi-disciplinary marketing communications and design firm. Thompson and Twaddle discuss their popular pro-Houston campaign: "Houston. It's Worth It."

WebXtra - Dave Thompson & Randy Twaddle

Flashback - John Moore

Flashback with Russ and Erica O'Grady to June 2007 and a visit with the founder & CEO of Brand Autopsy marketing practice and author of Tribal Knowledge. Moore shares his experiences with Starbucks Coffee Co. and Whole Foods to help clients build a business that makes money, makes clients happy and makes employees happy.