Episode 130: Advertising and "A Digg for Chicks"

Episode 130 originally broadcast on December 01, 2007

The School of Business for December 1, 2007

Russ and John present the business school curriculum that makes the best sense. Includes: BusinessMakers Quote of the Week - wisdom from visual communicator Chris Charuhas; This Week in Business History presents "going under;" Navigating Business Jargon - buzzwords and technospeak that are being spewed out every day; and Dumbest Moments in Business History - faux pas at Microsoft.

Jeremy Konko of Qtags

Konko discusses "mobility marketing," a new and innovative way for advertisers and businesses to access prospects - and the next logical step for those who use their cell phones for text messaging and text search. Konko may have hit upon the next generation of advertising formats by reaching consumers through their cell phones.

DealMaker Series - Sk*rt

Blair Garrou, managing director of DFJ Mercury, introduces Laura Mayes, co-founder of Sk*rt, an online portal for women. Sk*rt [www.sk-rt.com] provides a "Best of" site for women - a "Digg for chicks." For an investment of less than $1,000, Mayes and her partners have launched a company that generates half a million page views a day.

WebXtra - DealMaker Series - Sk*rt

Flashback - Michael Oxley

Flashback to August 2007 and an interview with Michael Oxley, co-author of the Sarbanes Oxley Act of 2002, 25-year member of Congress, and presently vice chairman of NASDAQ. Oxley offers his perspective on making the markets honest, on the controversial Section 404, and on the death penalty delivered to Arthur Andersen.