Episode 113: Direct Shipping and Marketing

Episode 113 originally broadcast on August 04, 2007

The School of Business for August 4, 2007

Quote of the Week, This Week in Business History, The PKF Entrepreneur's Playbook, Navigating Business Jargon, and Dumbest Moments.

Philip Krim of The Merrick Group

Today's featured guest is 24 year old Philip Krim Founder, President and CEO of The Merrick Group, a four year old interactive retailer focusing on specialty sleep products and #55 on last year's Inc. Magazine list of Fastest Growing Private Companies in the nation. Philip tells Russ how he has been able to grow his company off of working capitol and how they save their customers money with their factory to buyer direct shipping. Phil proves that through trial and error (including window blinds) it is possible to achieve your goals (and sleep on his own memory foam mattress).

Flashback - John Moore

Today The Business Makers revisit an interview with John Moore, founder of Brand Autopsy and author of Tribal Knowledge. Erica O'Grady talks with John about how Whole Foods made a big company look small by letting each store develop on its own in each community as long as they stuck to the company's core values and Starbucks' non branding strategy and passionate employees. John share's his "ideals to spark ideas."