April 2007 Archives
Flashback with The BusinessMakers to Sept 2006 and an interview with Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail: Why the Future of Business is Selling Less of More. It's a fast-moving world out there and Anderson, a blogger, offers his perspectives on the digital economy, his new book and the future of social - and published - media.
Tune in as Erica O'Grady interviews Social Media expert Katie Laird of Schipul, The Web Marketing Company. Listen to this lively exchange between two leaders in the world of Community Computing.
The role of Social Media in the political process. Tune in to the elite panel discussion that took place last week in Austin, Texas as Social Media experts gathered to focus on the 2008 election, and web-based strategies that work.
Flashback to interviews with Colleen Barrett and Carly Fiorina. Hear Colleen tell the story of how Southwest's open boarding policy was born and explain how she used her need to "just make a positive difference" to progress her career from secretary to President of Southwest Airlines. Carly, former Chairman and CEO of Hewlett Packard and also a former secretary, advises aspiring business persons that success requires passion. Neither guest started out with a plan, but achieved their success by learning as they climbed the business ladder.
Australian Chris Mason, founder and chairman of MindShop International, is the consultants' consultant. MindShop empowers business leaders and advisors with strategic methodologies, global peer-networking opportunities and coaching support to fast-track their growth, profit and personal development objectives. Mason provides an interesting perspective on operating an organization of leaders-issues of intellectual property, licensing, revenue-producing partnerships and support.
Russ continues his discussion with Chris Mason, founder and chairman of Australian consultancy MindShop International. In this segment, Mason discusses the importance of core values and offers three key areas to focus on for the near future.
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