Episode 065: Being Wired Helps Your Business

Episode 065 originally broadcast on September 02, 2006

School of Business for September 2, 2006

News and notes from the business world for the week of September 2, 2006.

Chris Anderson of Wired Magazine

Russ visits with the editor of Wired Magazine and author of The Long Tail: Why the Future of Business is Selling Less of More. Anderson explains how online consumers have greater access to more specialized markets and how this new orientation is creating business opportunities and changing the parameters of the traditional marketplace.

Jay Steinfeld of Blinds.com

In 1996, when the Internet was still being thought of as an experiment, Jay Steinfeld created an online brochure for his draperies company "just to see what would happen." Several more smart decisions later, his company is the world's largest online supplier of blinds to consumers and decorators. The BusinessMakers interview the founder and CEO of Blinds.com.