Summary:
Bill Niman, Founder and Chairman of the Board of Niman Ranch, a natural meat company formed by a coalition of hundreds of family owned farms and ranches, tells John and Russ the ups and downs of incorporating what he calls the traditional way to raise livestock. Niman Ranch's lamb, beef, and pork come from naturally fed, free range livestock that have never been exposed to antibiotics or hormones for a better tasting, better for you quality of meat.
