The Businessmakers Radio Show

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Gordon Bethune of Continental Airlines

Breathing life back into an airline.

Gordon Bethune

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Entrepreneur and former Continental Airlines reluctant CEO Gordon Bethune talks to Russ about his approach to revitalizing a "dysfunctional" airline by going back to the fundamental purpose of the company; "to get you safely to your destination, on time, with your underwear." As the tenth CEO in ten years, Gordon showed the employees someone was finally making it happen by creating some immediate, seemingly simple alterations and incentives that are still practiced today.

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