Interviews By Interviewer: "Erica O'Grady"
Erica O’Grady is on the road and sends home an interview with the creator of UpTake.com, a travel search and discovery site. “We search 5,000 travel sites so you don’t have to.” Ng and his trip-savvy colleagues believe they have taken the best of the other travel sites and added important features to create a search site that facilitates the travel decision-making process. Ng offers his fellow entrepreneurs tips to grow team dynamics, to cultivate passion and to stay focused on helping your customer.
Erica O’Grady sends us an interview from San Carlos, CA with the author of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods. Shel Israel, in his current incarnation, is a blogger who often writes about social media. Israel thinks Corporate America could operate more efficiently within our global marketplace if it considered the online community in a different light. Among other things, he spouts “kick butt” stories of companies that found a unique strength within their online tools, and he offers a wonderful perspective on why people with gray hair should Tweet. This is a terrific interview that will surprise you.
Erica O’Grady in on the road at the Twitter conference in New York. Erica interviews marketing communications guru Hank Wasiak, author of Change the Way You see Everything Through Asset-Based Thinking. Wasiak explains Asset-Based Thinking and describes the “experience” that is his book. Wosiak believes the power of ABT can help users take control of their futures. He and partner Kathy Cramer are creating their own brand through this series of books.
Erica O’Grady sends in an “on-the-road” interview from the 2009 MIX Conference in Las Vegas where she interviewed emerging tech geniuses and serial entrepreneurs Murat Aktar and David Anthony, co-founders of Bondi Digital Publishing. Aktar and Anthony were hired by The New Yorker in 2004 to digitize 80 years of the print magazine into a single, searchable DVD collection. Their clientele and the historical importance of their assignments have continued to grow. Could this be the future of our collective print history?
Erica O’Grady visits with Lisa Stone, co-founder of BlogHer. Stone, a journalist and media strategist by trade, had a successful career launching blog networks and national brands. In 2005, Stone, Jory Des Jardins and Elisa Camahort Page boldly asked: Where are the women bloggers? They created a bloggers’ conference to meet annually, and established an organization that would pay women for their blogs. Today, BlogHer reaches more than 14 million women monthly through its conferences, Internet site and publishing networks. The next step in BlogHer’s growth is to launch a niche Twitter community, called Chatter, on BlogHer.com.
The BusinessMakers revisit Erica O’Grady’s interview with Pete Cashmore, founder of Mashable, one of the world’s largest blogs focused on, well, blogs. In this segment, Cashmore remembers his early days and offers advice for other young entrepreneurs.
Russ and Erica O'Grady visit with YouData co-founder Trae Nickelson. YouData allows users to create a profile - a "MeFile" - that defines themselves as a consumer, such as their demographics, likes and dislikes. Nickelson's system lets consumers receive more appropriate ads, and allows advertisers to be more targeted in their efforts.
Should bloggers be held accountable for the information they spread? If so, who should set the standards? David Wallace, a public servant, discovered blogging while serving on various security and safety task forces. In the process, he became acutely aware of one of our newest virtual challenges: Internet safety. His new book, One Nation Under Blog: Forget the Facts: Believe What I Say, examines anonymity and, hence, the lack of accountability of bloggers on the Internet.
Russ and Erica O'Grady visit with the co-founders of NutshellMail, a free, Web-based service that lets users access, manage and monitor email and social networking accounts through any mailbox without compromising corporate security. Nutshell recently launched its invite-only beta and currently has 1500 users.
Erica O'Grady interviews Pete Cashmore, founder of one of the world's most successful social networking blogs, Mashable. Cashmore describes the birth of Mashable and its growth into a worldwide site with 5 million page views a month.
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