Interviews By Category: "Advertising"

Brandonomics from Savage - Monica Silva

Interviewer: Robin Tooms | Guest: Monica Silva | Episode: 419 | Date: June 15, 2013

How would you use brand ambassadors? Robin Tooms queries Monica Silva, team lead of internal communications at Phillips 66.

David Anderson III - 20.10 Media, LLC.

Interviewer: Russ Capper | Guest: David Anderson III | Episode: 418 | Date: June 08, 2013

Russ visits with David Anderson III, serial entrepreneur and founding partner of marketing and design company 20.10 Media LLC. Twenty-ten LLC specializes in marketing strategies that focus on an event’s most unique aspects. David’s first concert production was for Destiny’s Child (remember Beyonce’s first group?).

Brandonomics from Savage - Janet Gurwitch

Interviewer: Robin Tooms | Guest: Janet Gurwitch | Episode: 418 | Date: June 08, 2013

Diversity among board members is important, especially where women are concerned. Robin Tooms interviews Janet Gurwitch, operating partner of Castanea Partners and board member of La-Z-Boy Inc.

PKF Texas: The Entrepreneur’s Playbook® - Susan McEldoon

Interviewer: Karen Love | Guest: Susan McEldoon | Episode: 418 | Date: June 08, 2013

Do women consumers affect sports programming? You bet! Karen Love discusses women in business with Susan McEldoon, president and general manager of KHOU-TV.

Brandonomics from Savage - Rob Camper

Interviewer: Robin Tooms | Guest: Rob Camper | Episode: 417 | Date: June 01, 2013

What makes a brand real? How do you make your customers feel it? Robin Tooms interviews Rob Camper, SVP, strategic brand director at Cadence Bank.

Women Mean Business - Alicia Jansen

Interviewer: Leisa Holland-Nelson | Guest: Alicia Jansen | Episode: 417 | Date: June 01, 2013

Marketing tells a story—and a great tag line helps. Leisa Holland-Nelson discusses brand strategy with Alicia Jansen, associate vice president, marketing, for MD Anderson Cancer Center.

Brandonomics from Savage - Brooke Mathes-Yep

Interviewer: Robin Tooms | Guest: Brooke Mathes-Yep | Episode: 416 | Date: May 25, 2013

Does marketing deserve a seat at the strategy table? You bet! Robin Tooms interviews Brooke Mathes-Yep, vice president of corporate marketing for NCI Building Systems.

Brandonomics from Savage - Karen Love

Interviewer: Robin Tooms | Guest: Karen Love | Episode: 415 | Date: May 18, 2013

Brand journalism may be the Next Big Thing. Robin Tooms discusses targeted leadership with Karen Love, director of practice growth for accounting firm PKF Texas.

Brandonomics from Savage - Rob Camper

Interviewer: Robin Tooms | Guest: Rob Camper | Episode: 414 | Date: May 11, 2013

How do you brand a bank?! Robin Tooms interviews Rob Camper, SVP, strategic brand director at Cadence Bank. Rob explains how Cadence Bank approaches the idea of an intangible brand.

Brandonomics from Savage - Brooke Mathes-Yep

Interviewer: Robin Tooms | Guest: Brooke Mathes-Yep | Episode: 413 | Date: May 04, 2013

What happens to the brand when a company diversifies? Robin Tooms interviews Brooke Mathes-Yep, vice president of corporate marketing for NCI Building Systems.

Women Mean Business - Clare Sullivan Jackson

Interviewer: Leisa Holland-Nelson | Guest: Clare Sullivan Jackson | Episode: 413 | Date: May 04, 2013

Leisa Holland-Nelson seeks career advice from Clare Sullivan Jackson, founder and president of the award-winning Sullivan Group, a meeting management and event marketing firm.

Brandonomics from Savage - Chloe Dao

Interviewer: Robin Tooms | Guest: Chloe Dao | Episode: 412 | Date: April 27, 2013

What happens when you rebrand a company? Robin Tooms continues the discussion with Chloe Dao, women’s apparel designer.

Alicia Jansen - MD Anderson Cancer Center

Interviewer: Leisa Holland-Nelson | Guest: Alicia Jansen | Episode: 411 | Date: April 20, 2013

Spending time at MD Anderson, whether as a patient or a caregiver, will change your life. Such was the case with Alicia Jansen, who served as caregiver for a family member—and consequently chose to make a career change. Leisa Holland-Nelson discusses brand strategy and big league marketing with Alicia Jansen, associate vice president, marketing, for MD Anderson Cancer Center. MDA’s red line swoosh tells it all: it’s about the elimination of cancer.

Brandonomics from Savage - Chloe Dao

Interviewer: Robin Tooms | Guest: Chloe Dao | Episode: 411 | Date: April 20, 2013

How do you know when your brand could be better? (Re-branding can be tough!) Robin Tooms interviews Chloe Dao, women’s apparel designer and entrepreneur extraordinaire.