Archive for the 'Marketing and Advertising' Category
Episode 178: Flashback - Trae Nickelson, YouData
Russ and Erica O’Grady visit with YouData co-founder Trae Nickelson. YouData allows users to create a profile—a “MeFile”—that defines themselves as a consumer, such as their demographics, likes and dislikes. Nickelson’s system lets consumers receive more appropriate ads, and allows advertisers to be more targeted in their efforts.
Original Broadcast: Saturday, November 1st, 2008 | No Comments »
Episode 172: Flashback - Shawn Collier, Origin Design
Russ visits with Origin Design’s strategy director, Shawn Collier. Collier provides strategic branding, marketing and investor relations counsel to Origin clients, many of which are publicly-traded companies. In this segment, Collier offers ideas for integrating social media as part of a corporate communications strategy.
Original Broadcast: Saturday, September 20th, 2008 | No Comments »
Episode 171: Featured Guest - Katie Laird, Schipul
Russ interviews Katie Laird, strategic advisor to Schipul—The Web Marketing Co. and author of Advantage Point, heard on The BusinessMakers Show. Laird explains the various ways a company can benefit its branding effort through the use of Facebook.
Original Broadcast: Saturday, September 13th, 2008 | No Comments »
Episode 171: Featured Guest - Kelsey Ruger, Pop Labs
Russ visits with the VP of technology and operations, Pop Labs, and the interactive director for The BusinessMakers Show. Ruger offers the “big picture” perspective of what happens when consumers are given the tools to interact without the traditional parameters. In many ways, it’s no longer about the product or service—it’s about the experience. Companies can’t market the old way anymore; Ruger gives ideas to update your marketing mission.
Original Broadcast: Saturday, September 13th, 2008 | No Comments »
Episode 166: Featured Guest - Bhaskar Roy, Qik.com
Russ reports in from an on-the-road interview with Bhaskar Roy, co-founder and vice president of product marketing at Qik.com. Qik, “a little piece of software,” lets contributors use their cell phone to stream video live directly to the Qik website or to their Facebook and MySpace. Cell phone to cell phone live video must be just around the corner. Also, users can use their cell phones like a camcorder and then manage their recorded streams through individual profile pages at Qik.com. Qik.com is set up to be a platform moreso than a destination website. It’s a fascinating new technology with incredible potential.
Original Broadcast: Saturday, August 9th, 2008 | No Comments »
