Episode 143: Featured Guest – Mark Hurst, Creative Good
Mark Hurst founded consultancy Creative Good in 1997. In 1999, InfoWorld magazine named him Netrepreneur of the Year. In 2002, he was named “one of the 1,000 most creative individuals in the U.S.” in Richard Saul Wurman’s book ‘1,000.’ His Good Experience newsletter boasts a worldwide network of subscribers. And he is credited with popularizing the term “customer experience.” Kenn Stearns conducts this on-the-road interview with Mark Hurst, founder of online consulting firm Creative Good and author of Bit Literacy: Productivity in the Age of Information and E-mail Overload. The quintessential online experience guru, Hurst bases his consultancy, not on projections and ratios, but on customer needs and responses. A must-hear for anyone who utilizes Internet technology.
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