Listen as The BusinessMakers “on the road” correspondent Erica O’Grady interviews John Moore, founder of Brand Autopsy and Author of Tribal Knowledge, where John shares his many business lessons learned from working deep inside the marketing departments of Starbucks Coffee and Whole Foods Market. Hear his strong opinion on what makes good branding, his observations on the important role that marketing plays with your employees and hear what he thinks are the challenges that Starbucks faces now.

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