Hear John Moore talk about the do’s and don’t s of traditional marketing for both Starbucks and Whole Foods, and how both of these premier companies ‘changed the world’ in their respective areas.  Listen to his observations on:  the social media mistake by Walmart,  the importance of being transparent in the new world, the correct way that JetBlue handled a major mistake and the right way to recruit by selecting passion over experience.

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 John Moore [17:33m]: Play Now | Play in Popup | Download (423)