Episode 65: Chris Anderson
Russ talks with Chris Anderson, editor-in-chief of Wired Magazine about the concepts in his book, The Long Tail: Why the Future of Business is Selling Less of More. Chris talks about how consumers are increasingly oriented toward “niches” or specialized markets and how this orientation is creating new opportunities in business. If you are one the masses that don’t get YouTube, Wikipedia, Myspace, blogging and social media then the Long Tail is a great place to start getting a handle of what’s happening in our economy these days.What exactly is the Long Tail? Basically it’s about a shift from mass markets to smaller niche markets that aggregate results making previously unprofitable transactions profitable. Does this mean that hits are dead? Not really, but the role of the “hit” has gotten smaller. Here’s a thought…maybe piracy won’t have as big an impact on the record and movie industries as the Long Tail.
- Chris Anderson’s blog The Long Tail
- The original Long Tail Article from Wired Magazine that inspired the book
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[…] Jeffrey Eisenberg and his brother Bryan co-founded their New York based company, Future Now, Inc., in 1998 and have been asking “What makes people do the things they do” ever since. As it turns out Jeffrey is a nearly perfect follow-up to our interview with Wired magazine’s Chris Anderson. Chris talked about how the increased availability of choice or “niches” is creating new markets, reducing the influence of hits and putting customers in control of what they consume. In their book Waiting for Your Cat to Bark the Eisenbergs takes this a step further by explaining how the existing mass marketing models just don’t work anymore and how businesses have to start redefining how they communicate with their customers. […]
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