The Businessmakers Radio Show

Entrepreneurial resources & interviews
presented by Comcast Business.

A Rebranding Challenge

Episode 556 | Broadcast: January 30, 2016

Rebranding a spin-off group of a decades old parent company can be tough. Meaghan Avocato, marketing communications manager for the Enterprise Group at Hewlett Packard Enterprise, believes she’s up to the challenge and has new events to announce. In our vignettes: PKF’s Byron Hebert has a Tool Time Update; Leisa chats with Kolache Factory’s Dawn Nielsen; and Robin Tooms interviews Thao Costis of Search Homeless Services.

Featured Interview™

Meaghan Avocato - Hewlett Packard Enterprise

Road trip! Meaghan Avocato, marketing communications manager for the Enterprise Group at Hewlett Packard Enterprise, is excited to announce new events happening right after Super Bowl Sunday.

BusinessMakers Thought Leaders

Women Mean Business - Dawn Nielsen

What’s the best way to succeed in the family business? This extraordinary woman should know! Leisa Holland-Nelson chats with Dawn Nielsen, vice president of the Kolache Factory.

Brandonomics from Savage - Thao Costis

What’s in a name—other than a brand challenge? Robin Tooms interviews Thao Costis, CEO of Search Homeless Services.

PKF Texas: The Entrepreneur’s Playbook® - Byron Hebert

Byron Hebert continues his series on the Birkman Method®. This week he discusses Thought, including different decision making processes, how some people can make a decision quickly and how much information they may need to make a decision.

The Businessmakers Radio Show

Meaghan Avocato

Russ Capper sits down with Meaghan Avocato, marketing communications manager for the Enterprise Group at Hewlett Packard Enterprise.

The Businessmakers Radio Show

John Frey

As Sustainable Innovation Technologist, he provides practical implementation recommendations for sustainable technical practices.

BusinessMaker's Commentary