Episode 476 | Broadcast: July 19, 2014
It should be more about the celebration than the funeral home. Jeff Friedman founded Distinctive Life Cremations & Funerals to serve a consumer that had changed in an industry that had not. In our vignettes, Leisa interviews author Sushana Castle; PKF Texas’ Keith Miceli discusses exports; and Robin visits with Donna Smith of Forum Energy Technologies.
School of Business
Russ & John are built for business and ready to bring innovation to the forefront. Our future success is tied to the success of our entrepreneurs, the innovators among us who are willing to take a chance. Includes This Week in Business History, the Jargon Challenge Round and Dumb Moments.
Jeff Friedman believes that modern families—especially Baby Boomers—want to do more to honor their loved ones than the standard funeral in a dark and gloomy funeral home. He now has several locations and continues to grow his business.
BusinessMakers Thought Leaders
Baby Boomers—wanted to do more to honor their loved ones than the standard funeral in a dark and gloomy funeral home. The consumer had changed but the industry had not. He wanted to focus more on the experience of the celebration than the location of the chapel.
Laura Max is at Kriser’s, an all-natural pet supply store, with Brad Kriser, founder and CEO.